Blind Variation and Selective Retention

Failed experiments can still add knowledge when they identify what does not work. Edison’s incandescent lamp work illustrates trial and error through testing more than 1,000 filaments. BVSR describes creative discovery as generating, testi…

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Failed experiments can still add knowledge when they identify what does not work. Edison’s incandescent lamp work illustrates trial and error through testing more than 1,000 filaments. BVSR describes creative discovery as generating, testing, discarding, and retaining variations. Major artistic and scientific discoveries require risk because creators must go beyond what is known to work. Persistence does not guarantee success, as shown by Edison’s major failures in ore extraction, automobiles, and fuel cells.