Bragg

Since the 2020 ownership change, Bragg dilutes its product with water, reducing acidity to approximately 5%. Since the ownership transition, Bragg now dilutes its product with water, reducing acidity to approximately 5% compared to Fairchild's 6.3%. Bragg sold the company in 2020 to a private equity firm following Patricia Bragg's retirement. Bragg sold the company in 2020 to a private equity firm upon Patricia Bragg's retirement. From 2006 to 2021, the majority of Bragg's product was sourced from Fairchild's; Fairchild's no longer supplies Bragg. From 2006 to 2021, the majority of Bragg's product was sourced from Fairchild's, which no longer supplies Bragg. Bragg was primarily a marketing company and never produced its own apple cider vinegar.