Consumer Behavior
Gen Z is described as spending more money on food than clothing. Consumer brands need both front-of-package appeal and back-of-package ingredient credibility. Millennial and Gen Z consumers are described as more likely to inspect packaging…
1 sources - 3 claims
Gen Z is described as spending more money on food than clothing. Consumer brands need both front-of-package appeal and back-of-package ingredient credibility. Millennial and Gen Z consumers are described as more likely to inspect packaging and labels before buying.