Craving

Binge eating and obesity research uses craving as a symptom-linked analog to tremor in Parkinson's DBS. People actively craving a food were willing to pay 66 cents more for it, versus only 26 cents more when not craving it. Implanted therapeutic electrodes detect activity from large cell populations rather than individual cells. Cravings are biologically driven rather than a moral or character weakness, and willpower alone is a less effective strategy than eliminating trigger foods. Mild ketosis can reduce ghrelin (the hunger hormone), while simultaneously raising CCK (a fullness hormone), reducing hunger and making previously tempting foods less compelling. Laboratory monitoring can synchronize video, eye tracking, and brain recordings to study behavior just before eating. Diet soda could potentially trigger downstream cravings for other foods. Researchers aim to identify neural signals related to craving. A desire to snack within two hours of a meal signals that not enough food was eaten, the wrong foods were eaten, or something in the meal triggered cravings. Awake surgery can help map disease-specific symptoms in first-in-human DBS studies. Brain Octane Oil used in Bulletproof…