Digital Marketing

Promotional exposure increased the likelihood of using e-cigarettes or HTPs, while preventive exposure did not show a significant protective effect. The article says social media promotional content is visually engaging and algorithmically rewarded. The article says social media algorithms can create filter bubbles that increase vaping content exposure while suppressing health warnings. Higher pocket money is described as increasing digital access and the likelihood of algorithmic targeting. Promotion through social media was significantly associated with higher odds of current e-cigarette or HTP use.