Food Activism

The Subway campaign against azodicarbonamide is presented as a campaign that allegedly caused a wider market shift among American bread manufacturers. The beer campaign is framed as a pressure effort that led MillerCoors and Anheuser-Busch to release ingredient information. Kellogg's is criticized for allegedly promising to remove artificial dyes and BHT by 2018 but not fulfilling that promise. The Starbucks pumpkin spice latte campaign is described as leading to removal of caramel coloring from a popular seasonal product. The article says activism works by making hidden ingredients visible and creating reputational pressure on companies. Food activism is defined as petitions, public campaigns, media attention, and consumer pressure used to force ingredient changes or disclosure.