FTC Disclosure Requirements
More than 40% of social media influencers do not disclose that they are being paid. In November 2023, the FTC sent formal warning letters to the American Beverage Association, the Canadian Sugar Institute, and 12 registered dietitians for…
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More than 40% of social media influencers do not disclose that they are being paid. In November 2023, the FTC sent formal warning letters to the American Beverage Association, the Canadian Sugar Institute, and 12 registered dietitians for inadequate paid-promotion disclosure. The FTC penalty for non-disclosure of a paid relationship is up to $50,000 per violation. FTC regulations legally require influencers to disclose material financial relationships with brands sponsoring their content.