Gambling Normalisation

Participants encountered gambling early in life as routine and socially accepted. Gambling machines in everyday UK environments made gambling feel routine and hard to avoid. The absence of school education about gambling contributed to per…

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Participants encountered gambling early in life as routine and socially accepted. Gambling machines in everyday UK environments made gambling feel routine and hard to avoid. The absence of school education about gambling contributed to perceptions of harmlessness. In military settings, gambling activities were perceived as morale-building or socially sanctioned.