Illusion of Proximity

Perceived closeness to a goal can drive increased effort even when objective distance has not changed. Seeing or imagining a reward can make perceived proximity a strong motivator. Artificially creating a sense of closeness can trigger the…

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Perceived closeness to a goal can drive increased effort even when objective distance has not changed. Seeing or imagining a reward can make perceived proximity a strong motivator. Artificially creating a sense of closeness can trigger the same increased effort response associated with genuine nearness to completion.