Influencer Marketing
Dr. Mike received over $1 million from Abbott Laboratories, a vaccine manufacturer, while stating on camera he had never been compensated by a vaccine company, with no disclosure on the relevant post. Pharmaceutical corporations hire PR fi…
1 sources - 5 claims
Dr. Mike received over $1 million from Abbott Laboratories, a vaccine manufacturer, while stating on camera he had never been compensated by a vaccine company, with no disclosure on the relevant post. Pharmaceutical corporations hire PR firms as intermediaries to recruit, train, and manage health influencers rather than approaching them directly. PR firms train influencers on approved messaging and craft content to sound as authentic and non-sponsored as possible.