Integrated Risk Communication

Patients responded positively to the icon array because it made abstract risk visual and tangible. DDInteract could support informed conversations about alternatives, risks, and personal priorities. Clinicians also saw the icon array as useful for influencing prescribing decisions and supporting patient conversations. Red icons helped make medication-combination risk feel more concrete to patients. Participants valued the tool’s multiple visual formats for presenting the same risk information. Using NNT forces attention to side effects, costs, and opportunity costs. Providers saw polygenic risk scores as a possible way to support preventive health behaviour, but they felt undertrained in behaviour change methods. Absolute risk reduction is presented as more clinically meaningful than relative risk reduction for patients and doctors. The icon array was generally viewed as the easiest visualisation to interpret. Number needed to treat indicates how many people must receive a treatment for one person to benefit. A 0.3 percentage point absolute risk reduction corresponds to treating about 333 people for one person to avoid the outcome. Providers identified a gap in communicating integ…