Product Development
The final development process used many trials and taste tests with outside feedback. The founder rejected added sugar but accepted the goal of improving taste and texture. The Bulletproof ready-to-drink coffee goal was a product with prot…
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The final development process used many trials and taste tests with outside feedback. The founder rejected added sugar but accepted the goal of improving taste and texture. The Bulletproof ready-to-drink coffee goal was a product with protein, good fats, almost no sugar or carbohydrates, and strong taste. Entrepreneurship benefits from external expertise in formulation, market fit, and consumer appeal.