Social Contagion
The social contagion effect in obesity is documented in academic literature. Once a critical mass of a peer group normalises overconsumption and sedentary behaviour, the new norm becomes self-reinforcing. Obesity spreads socially in ways t…
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The social contagion effect in obesity is documented in academic literature. Once a critical mass of a peer group normalises overconsumption and sedentary behaviour, the new norm becomes self-reinforcing. Obesity spreads socially in ways that parallel contagion dynamics. Each percentage point of obesity prevalence accelerates the next, due to the social contagion effect.