Socioeconomic and demographic heterogeneity
High-SES participants showed the strongest dislike of frequent visits. Preference differences varied by gender, residence, and digital experience across care attributes. Rural residents had significant positive willingness-to-pay for physi…
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High-SES participants showed the strongest dislike of frequent visits. Preference differences varied by gender, residence, and digital experience across care attributes. Rural residents had significant positive willingness-to-pay for physician endorsement. Female participants had significant positive willingness-to-pay for guideline endorsement.