Sustainable Success

The goal is not to avoid ambitious pursuits but to remain conscious of accumulating costs before they surpass the value of what is being built. Monitoring the ratio of cost to return separates sustainable success from a victory no one can…

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The goal is not to avoid ambitious pursuits but to remain conscious of accumulating costs before they surpass the value of what is being built. Monitoring the ratio of cost to return separates sustainable success from a victory no one can afford to celebrate.