UTAUT2

UTAUT2 informs the technology design of the application by addressing factors that influence adoption and sustained use. Effort expectancy from UTAUT2 is operationalised through intuitive navigation and a simple interface design. Hedonic m…

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UTAUT2 informs the technology design of the application by addressing factors that influence adoption and sustained use. Effort expectancy from UTAUT2 is operationalised through intuitive navigation and a simple interface design. Hedonic motivation from UTAUT2 is addressed through gamification, achievement rewards, and challenges within the app. The social influence construct from UTAUT2 is implemented through peer-sharing features and support forums in the application. Habit and behavioural intention are supported through personalised motivational messages within the app.