Viagra and Cialis

The article argues that marketing Viagra and Cialis directly to women from launch could have made the brands roughly twice as commercially successful. The article asserts that Viagra and Cialis physiologically benefit women at least as much as men because of their vasodilator mechanism. The article claims that male-focused marketing helped create a persistent stigma against women using the products personally. Viagra and Cialis were originally developed as vasodilators. Both companies focused their marketing on male consumers despite potential female benefit. Female consumers tended to buy the drugs for male partners rather than for themselves when marketing reached them.